LOS ANGELES, FEB 1, 2024–– CASETiFY, the global tech accessory brand loved by millennials, Gen Z, and Hollywood celebrities, has announced today the launch of its first rugged band for Apple Watch owners that comes with case protection, The Bounce Odyssey Band. The new band complements the existing accessory range from CASETiFY, which launched its Impact and Bounce Band earlier this year. All are now available at casetify.com The Bounce Odyssey Band provides edge to edge sturdy protection with its enhanced corner design and raised bezel. It is water and sweat-resistant, flexible, and durable. Its cleverly designed grooves on the back are also able to provide full-day comfort and sport-ready breathability. While adding protection to the Apple Watch, The Bounce Odyssey Band is also the brand’s response to its user base demand for colorful choices, with Black, Silver, Bubble Gum, Electric Blue, Orange, Neon Green available already on the website. CASETiFY has also created an exclusive watch face only available to those who purchase The Bounce Odyssey Band as an extra finishing touch to how the product can look in conjunction with the Apple Watch. The Bounce Odyssey Band is also part of the brand’s Re/CASETiFY program. Through this initiative, CASETiFY has turned 430,000 user-donated phone and AirPods cases diverted from landfills into new tech accessories. That is the equivalent of 40,000kg of plastic that was used for upcycling purposes. The Bounce Odyssey Band is available for all Gen 4 to 9 as well as SE models and will be available at casetify.com as well as 30+ CASETiFY Studio locations around the world at a starting price of USD$70. About CASETiFY CASETiFY is a global tech and lifestyle brand with double headquarters in LA and Hong Kong, known as the home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY's products empower self-expression by turning your personal electronics into highly designed, stylishly slim, drop-proof accessories. Known for tapping top artists, big celebrities and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. With 30+ retail shops, CASETiFY Studio provides a one-stop, visual retail experience where customers can customize their accessories on the spot. For more information on CASETiFY, its stores, partners and products, please visit www.CASETiFY.com.