More images can be found HERE For press enquiries, please email press@casetify.com HONG KONG, February 3, 2024— CASETiFY, the global tech accessory brand loved by millennials, Gen Z, and Hollywood celebrities, has created in partnership with Jujutsu Kaisen the largest ever Prison Realm installation and placed it at the core of its newly opened pop-up experience in Hong Kong. The pop-up celebrates the January 31 sales opening of the joint collection, already available at casetify.com. The impressive life-size Prison Realm installation, standing at a staggering 4 meters high (13ft) and its impressive animated eyes made of LED, was created in the shape of the leading product in this exciting collection - The Prison Realm Collectible Airpods Case. While orders for pre-ordered items will ship at a later date, pop-up attendants are able to buy the Prison Realm case on the spot until stock lasts. The opening ceremony of the pop-up experience attracted a star-studded lineup of personalities, including singer-songwriter Dom Gabriel, Korean music producers GRAY and CODE KUNST, influencer Choi Hyeseon amongst many others. Over 100 anime enthusiasts witnessed the grand unveiling of the pop-up. Representatives of the Japanese Consulate as well as Medialink, one of the licensing arms of Jujutsu Kaisen, also attended and celebrated the opening of this remarkable experience for anime fans. Apart from the incredible Prison Realm installation, during February 3-8, fans in Hong Kong will have the opportunity to purchase an exclusive phone case designed specifically for the occasion. Additionally, CASETiFY has created 24 distinct collectible cards, each with its tier of rarity. An ultra-rare card can only be redeemed uniquely and exclusively at the pop-up. Other special products available for everyone to purchase bring the Malevolent Shrine to life, such as a one-of-a-kind cursed energy Thermal Interactive Case that transforms into a deep purple hue when in contact with heat coming from the user’s hands. Fans can also choose from accessories featuring their favorite characters (from Yuji Itadori to Ryomen Sukuna), the cursed seal, the Prison Realm, and much more made for iPhone, Samsung, and Google Pixel. Online purchases of the phone cases from the CASETiFY x Jujutsu Kaisen Collection will also come with a random collectible character card with varying levels of rarity, depicting characters ranging from Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki Satoru Gojo, Kento Nanami, and Ryomen Sukuna. All products in the collection will retail for $42 USD and up. The Jujutsu Kaisen x CASETiFY collection launched worldwide on casetify.com/co-lab on January 31. It is available for purchase online, via the CASETiFY Co-Lab app (available now in the App Store), and at CASETiFY Studio locations. To learn more about the collaboration, visit CASETiFY.com and follow along on Instagram, Facebook, TikTok and Twitter. About CASETiFY CASETiFY is a global tech and lifestyle brand with double headquarters in LA and Hong Kong, known as the home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY's products empower self-expression by turning your personal electronics into highly designed, stylishly slim, drop-proof accessories. Known for tapping top artists, big celebrities and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. With 30+ retail shops, CASETiFY Studio provides a one-stop, visual retail experience where customers can customize their accessories on the spot. For more information on CASETiFY, its stores, partners and products, please visit www.CASETiFY.com. About Medialink Medialink Group Limited (Stock Code: 2230.HK) is a leading intellectual property (IP) management company headquartered in Hong Kong, with business in China, Japan and Southeast Asia, actively promoting cultural exchanges through its IP, bring high-quality entertainment to the whole of Asia. Founded in 1994, its business mainly focuses on content distribution and brand licensing, and is also involved in content production, distribution arrangements and animation product development. The Group invests and cooperates closely with media content licensors to distribute media content related to animation, variety shows, TV dramas, animated and live- action movies. At the same time, it also obtains copyright licensing from various brand licensors in the Asia-Pacific region, including merchandising rights and location-based entertainment rights and promotion rights. The Group has its own animation platform Ani-One® Asia - its YouTube® channel has more than 3.72million subscribers and more than 752 million views; in addition, the group also has its own e-commerce platform Ani-Mall®, selling animation products and exclusive anime boutique. Medialink: https://www.medialink.com.hk/ Medialink on Facebook: https://www.facebook.com/medialinkhongkong Medialink on Instagram: https://www.instagram.com/medialinkhk/ Medialink Taiwan on Facebook: https://www.facebook.com/MedialinkTW Ani-One® on YouTube: https://www.youtube.com/anioneasia/ Ani-One® on Facebook: https://www.facebook.com/ani1Asia Ani-One® Taiwan on Facebook: https://www.facebook.com/ani1tw Ani-One® Taiwan on Instagram: https://www.instagram.com/anionetw/ About Jujutsu Kaisen A boy fights... for "the right death." Hardship, regret, shame: the negative feelings that humans feel become Curses that lurk in our everyday lives. The Curses run rampant throughout the world, capable of leading people to terrible misfortune and even death. What's more, the Curses can only be exorcised by another Curse. Itadori Yuji is a boy with tremendous physical strength, though he lives a completely ordinary high school life. One day, to save a friend who has been attacked by Curses, he eats the finger of the Double-Faced Specter, taking the Curse into his own soul. From then on, he shares one body with the Double-Faced Specter. Guided by the most powerful of sorcerers, Gojo Satoru, Itadori is admitted to the Tokyo Metropolitan Technical High School of Sorcery, an organization that fights the Curses... and thus begins the heroic tale of a boy who became a Curse to exorcise a Curse, a life from which he could never turn back.